The wizarding world comes to the West End
This was a top secret project and I was required to work very closely with the clients in order to ensure that the website truly reflected the plays narrative (whilst ‘keeping the secret!’).
I opted for an uncomplicated design which drew on the plays title and well known themes from the books. I used rich textured backgrounds, a miniature snitch icon based on the key artwork (which I initially designed and which became the main identity of the production), and animated artwork on page load.
A scale like no other
Given that a play of this scale has never been performed in two parts, both theatre and, in particular, non-theatre goers (but lovers of the books) needed a clean design that emphasised and simplified the booking process. In fact, it became the fastest and best-selling production in pre-sale West End history selling 175,000 tickets in its first 8 hours and is in the middle of a ‘sold out’ run until 2018. These ticket sales were sold by way of a queue system through Nimax and ATG via the plays website.
The site was wireframed before design commenced, particularly for the delicate tickets page in which we had to explain the 2 part play booking process.
As the play is split into two parts, visitors are left walking around the local area for a couple of hours inbetween performances. Interactive maps with nearby restaurants and landmarks were created for theatre goers to fill their time!
The site features a content hub with the latest news, announcements, social feed, videos and images. It also pulled through the latest features from the official 'Pottermore' website.
Harry Potter and the Cursed Child has become the biggest and highest grossing theatrical event in West End history.